The subsequent social media fallout prompted Olaplex CEO . Olaplex hair products are part of the Sephora brand, which is based in Canada. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Still, the rumors did some damage to the brands previously sparkling reputation. Vicks VapoRub to Stimulate Hair Growth: Does it Work? Olaplex sells several products, including moisture masks and shampoo. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. "Olaplex markets its product as 'clean' and free of harsh chemicals. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. They list on their website current class action lawsuits and settlements to keep people informed. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. Have you tried @Olaplex? Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. The BBC is not responsible for the content of external sites. I have now lost half of my hair with spots that are very thin. Because of this, there was a nationwide recall of the Olaplex product. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. Top Class Actions posted an article about Olaplex in April . The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. (Podcast). Olaplex CEO JuE Wong addressed . But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. No-Cap8698 3 days ago. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Olaplex denied the customers' allegations. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. 4, Olaplex No. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. 'Olaplex CAN cause your hair to fall out. David Williams/Bloomberg via Getty Images Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. Overnight on Wall Street is daytime in Asia. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Olaplex has offered refunds for up to 12 months of purchases, according to customers. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. By On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. 09:13 EST 16 Feb 2023 On Tuesday, Olaplex said net revenue this year will be $563 . Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. Another person wrote: 'Please, please do your research before using this product. I noticed that it started burning my scalp. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. Many buy from Amazon which is filled with scam products. Slectionnez Grer les paramtres pour grer vos prfrences. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . Please contact the moderators of this subreddit if you have any questions or concerns. Olaplex products are safe and effective, as millions of our customers can happily attest. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. The case has not ended as of this article, but they seek $10 million in punitive damages. Save my name, email, and website in this browser for the next time I comment. The company is also facing lawsuits. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. Lilial was previously used in small amounts as a fragrance in Olaplexs No. She said she also experienced redness and swelling around her face and hairline. It is the final formulation that determines efficacy and performance. Consult with your doctor before making any changes to your daily routines or diet. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. There is no reason that Olaplex would cause hair loss. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. It adds their hair was left "dry, brittle, frizzy and dull". I started to feel the wind and air on my scalp in places that I've never felt it.". 1. Olaplex has not recalled any of its products. Sign up for notifications from Insider! With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. 0, Olaplex No. Top Class Actions is a legal site that handles public lawsuits. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. 'I had huge bald spots bcz of their products .. Do Not Sell or Share My Personal Information. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . Read about our approach to external linking. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. It also . Track your investments 24 hours a day, around the clock from around the world. Access your favorite topics in a personalized feed while you're on the go. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". When you buy through links on our site, we may earn a commission. You cant see their posts without joining the group, but there is some information given in their rules. An example of data being processed may be a unique identifier stored in a cookie. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Olaplex products are widely available in beauty retail stores and online. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". All Rights Reserved. Therefore, it can help you fight hair loss while also promoting healthy hair growth. Stay up to date with what you want to know. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Read more here: Camp Lejeune Lawsuit Claims. Jue Wong posted a . Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. The brand went public in September 2021 and was valued at more than $15 billion. 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'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. 2 min read. According to the Olaplex class action lawsuit, the Olaplex No. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' I was using No. hide caption. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. 'We have publicly released the HRIPT test results for all of our products. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Another person said she used a combination of products to help her brittle hair. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. 3 min read. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Olaplex a.k.a. Top Class Actions posted an article about Olaplex in April 2022. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. You only need a very small amount of each therefore lasts for ages. The second most common reason Olaplex made or is causing your hair, may... 2023 on Tuesday, Olaplex started going viral on TikTok for all of our customers can happily attest vicks to! 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