Subscribe here.). We take the same mentality and apply it to the open source world and turn it into community obsessed. It's why she should quickly become one of the most-watched executives within SAP. They are my customer, and my job is to make them successful. White's move to SAP is the second noteworthy Microsoft departure this week. Im really at the heart of worldwide software developers. The digital version appeared onstage. Refresh the page and try again. Government IT Modernization Reaches Tipping Point, Corporate Vice President, Azure, Microsoft Corporation, Six priorities for the financial services industry in 2023, Microsoft at DISTRIBUTECH 2023: Transform and thrive in a net-zero future, Learn more about Microsoft Industry solutions. When former SAP co-CEO Jennifer Morgan departed in early 2020, the German software giant faced a leadership void in the U.S. at a particularly perilous time in the company's 49-year history. Its about embracing the world and multiple operating systems and iPhones and Androids and the cloud. Some see it as a struggling legacy vendor with one foot in the past, which is not unlike the reputational hurdle Microsoft faced in its own transformation. Everything developers use by and large has increasingly become open source. She explained, I didnt know anything about it. Today were almost 14 million. She started at the company as Product Manager in the Windows Server division. Microsoft's Azure marketing chief, Julia White, is leaving the company to move to SAP. Thats also why we bought [cross-platform software company] Xamarin, because we want to make sure developers have a great way to build for both iOS and Android. In 2005, she moved to Microsofts US sales division and spent two years leading channel incentives and go-to-market functions. I was literally one of the only tech people at HBS at that point and in the minority as a woman. But if youre comfortable, something is wrong youre not pushing hard enough.. While will become SAP's chief marketing and solutions officer. news.sap.com. Start your career in tech today. Do you need one? So one of the huge things we embraced with new leadership is that we wanted to empower every developer and every team to be successful, building whatever they want to build and running it anywhere they want to see it run.. To help my team, I told them my story about how NO ONE is going to bank on the internet., Thats why were in tech its constantly changing, were constantly adapting. Thank you for signing up to Windows Central. Its a completely different approach. Its Julia White herself. This is the first time SAP has had a marketing chief on the executive board. Now what? Twitter user Brian Barker (@peachorchid) summed it up for most people: Julia White looks like she arrived from some cool sci-fi future in her leather jacket to stop us from destroying ourselves #cloudformobile,tweeted. Windows Server vNext build 25295 Preview download available in ISO and VHDX, Latest Windows Server LTSC vNext build 25284 out in 18 languages with ISOs, OpenAI and Microsoft extend partnership, will focus on developers and organizations, Microsoft promises to give customers access to ChatGPT as a service on Azure soon. ", White also plans to double down on industry-specific solutions. Poll: Do you think Microsoft's purchase of Activision Blizzard will be approved? Our courses are part-time and can take anywhere from 5 to 10 weeks to complete. Time is Running Out, Motorola's handy Bluetooth device adds satellite messaging, Linux 6.2: The first mainstream Linux kernel for Apple M1 chips arrives, Sony's new headphones adopt WH-1000XM5 technology at a great price, The perfectly pointless $197 gadget that some people will love. You can attend our bootcamps full-time or part-time. View our open positions across the globe. Are sci-fi novels becoming a reality with ChatGPT's prevalence? Julia White leads product management of Microsoft's Cloud Platform including Microsoft Azure, Enterprise Security and Mobility, Windows Server and System Center. She later joined the Office Division and became well-known for her demos during key Microsoft events. Here are five things you need to know about the hip redhead who may be the "face of a new Microsoft.". SAP is coming from behind. I think that Microsofts overall shift started with cultural change. I think that its very connected to our mission to help every person and organization achieve more. In her Microsoft profile, she is dribbling soccer ball in her office and in another photo, is shown running with a friend. From a developer perspective, we want every person to be able to use our technology. Most recently she was Corporate Vice President of product marketing for Microsoft Azure helping grow the business to become the worlds second largest public cloud. The family later lived in Orlando, Florida and Issaquah, Washington. Software giant SAP has hired Julia White as chief marketing and solutions officer. In a sign of that focus on all international markets, Klein also tapped customer success head Scott Russell for the board at the same time. You may not care where you download software from, but malware does, Get two years of Private Internet Access VPN for only $69.95, Microsoft Office 2021 Professional license for Windows for just $39.99, Pay What You Want for the AI & Python Development eBook Bundle, Save 50% off Scrivener 3 for Windows or Mac, Microsoft's Julia White is leaving the company after a 20-year tenure to join SAP, F9: Crew Dragon Crew-6 (ISS crew rotation). To close filters, use escape key or tab back to this button to toggle. It's all about transparency and communication. with 2 comments, Mar 1, 2023 Become a sponsor and contribute to diversity and accessibility in tech. GitHub is also a community. As Nadella's co-presenter, Julia White, general manager of product marketing for Office, was praised for her energetic hands-on demo - but also her sense of style. As an executive at a company, it's sometimes difficult to let go and trust people with certain tasks you care so much that you want to be involved in everything. The 25-year-old Emmy award winner and her new 35-year-old husband . "He said it was important I don't move to Germany.". At Microsoft, we see a lot of large teams and companies. She will also serve on the executive board of SAP. The company's products help manage the day-to-day operations like supply chain management and finance. But I led Exchange for four years and then, two years ago, picked up my current job responsible for Technical Marketing across the Office team., One of Whites priorities when she took over Office 365 marketing was focusing her team on talking to IT Pros about moving to the cloud. She says, I knew IT Pros were going to think were putting them out of a job and that was going to be an uncomfortable conversation. Dux: Now, for this week, for Ignite, what's your other side job? From a cultural perspective, we embrace that customer obsession. So when we offer cloud solutions, people thought That must be Windows only or That must only run .NET code. I would say, no! ", Satya Nadella made his first public appearance as Microsoft's CEO, her stylish jacket should get its own Twitter account, Somewhere along the line, Nadella lost the show and everybody began to pay attention to his co-presenter, Julia White. I think Julia White's very cool leather jacket should have its own Twitter account, tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San Francisco. The leather jacket wearing Microsoft executive is easily one of the freshest faces to emerge from the company in years. It's not different from my experience at Microsoft," she said. Eventually everyone from tech bloggers to the New York Post weighed in on Whites sartorial triumph. What has changed the most at your company in 2020? I wanted to leave my footprints. We will work directly with developer enterprises to make sure familiarities surrounding things like logging and dashboards come with them to the cloud. Stories from inside Microsofts journey to design a more accessible world. . While it's a, "What I see going on in the technology space, and in my past life too, is a recognition that engaging with enterprise customers becomes more relevant when you do it in an industry way," said White. Even though the project didnt work out, White saw a glimpse of how we could change the way people communicate with each other and with technology. She had also dipped her big toe into the seemingly limitless mid-90s tech industry in Silicon Valley. She was born "in a potato-growing area of Idaho. Listen as Microsoft's Julia White shows off new tech, Azure and HoloLens that allows you travel across the world and speak local languages. Julia White, Microsoft Corp. corporate vice president, discusses the company's battle for the cloud with Bloomberg's Emily Chang at the Geekwire Summit in Seattle on "Bloomberg Technology." Julia White is the second major Microsoft employee to announce a departure this week. If we want developers to build for our platform, we need to support a full stack of everything they need. When we approached the open source world, we realized we were naive; we didnt know a whole lot, and we were trying to learn fast. That is a major shift from a strategy perspective. Access your favorite topics in a personalized feed while you're on the go. Apr 4, 2019 | Julia White - Corporate Vice President, Microsoft Azure . Most recently she was Corporate Vice President of product marketing for Microsoft Azure helping grow the business to become the worlds second largest public cloud. Thats the mentality you need to survive in this industry., Now with Microsoft, White too sees the dawn of a new era. General Manager at Microsoft Developer United States. Typically, tech product launches dont spark viral fashion discussions (at least not complimentary ones), but then, this wasnt just any product launch. SAP announced White's. That is a very common thing because what customers want to do is embrace open source as well and say Hey I want to use this, but I dont want to do the operations. It also taught me to hire the best people that I can and let them do their job. Microsoft / screengrab Back in March, Satya Nadella made his first public appearance as Microsoft's CEO. White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. "Our goal is to give every customer the ability to transform their businesses, and the world at large, with connected solutions," she wrote. We bought Minecraftthat was Satyas first acquisition. White has been with Microsoft for almost 20 years. SAP announced White's new role alongside the appointment of Scott Russell to its executive board, who has been president of SAP Asia Pacific Japan and APJ. We are shipping more frequently, and shipping much better product. As a company with arms reaching into almost every facet of modern technology, community becomes less about realizing a shared past and more about seizing the opportunity to define the future. C++, C#, F#, Visual Basic, TypeScript, then we also build all the Runtimes, like .NET Framework and .NET Core. White acknowledges that the effort to change the perception of SAP is harder given the complexity of its software. March 5, 2018 5 min read. If you want to make a difference, you have to go to an industry where things are still changing., White added, And I chose Microsoft over returning to the Valley because I was really impressed with the people and the type of challenges they hand you. White joined Microsoft in 2001 as a product manager in the Enterprise Server team. Were in the product service selling business. It was one of those beautiful Microsoft moments where I called up a contact and said, I want to try something new, and he was like, Great. Then we looked at different models, we looked at the challengers, then we start practicing and doing development. Julia White wearing her now-famous LaMarque racing jacket with an asymmetrical collar. We dont take people and their data as the product. I felt tech was the place where I could have the most impact, she said. So that notion will blend even more. In her role, White leads the product and industry solution value propositions, go-to-market approach, global brand and digital marketing, corporate communications, and government affairs. One of my favorite quotes that has always inspired me is from Winston Churchill: "If you're going through hell, keep going." At that time we had a 401(k) with . Five years ago when we first started our open source journey with Azure, one of the biggest challenges we had is this strong notion that Microsoft = Windows. I was definitely an outlier., Upon completing her MBA, White had her pick of industries but headed straight back into tech. Please enter your reason for reporting this comment. That five-year shift began in 2014 with the appointment of Satya Nadella as CEO. Five years ago, something big happened in in the sleepy suburb of Redmond, Washington. . The second one is about embracing users. Two years ago my husband took an early retirement when offered by his company. 2020 taught us the importance of being connected as a company when we are not together physically. Ulanoff was almost right. Open source is where developers are, so we want to meet customers where they are, thats the common seam. Sorry about that, something went wrong. But trying to successfully shift the way that entire portfolio operates? 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